I’m really enjoying this new website and can already see the importance of setting one up to meet my book marketing needs. Here’s something I’ve gleaned from setting up my site that you might want to add to yours for greater SEO (search engine optimization), if you haven’t already done so.
Tagging ~ everywhere ~ see the tag line on the top of my website opposite my title, which is my name or brand and an effective SEO tool in and of itself? Every word tagged there helps those little “spiders” that search the world wide web for information ~ find you. Inside of your Word Press.org, go to settings; then general; see the heading called “tag line”? That’s where you put key words that lead to your “product”, or in my case, my books. In between each descriptor, put a vertical bar | . To make a vertical bar, hold down the shift key and press the \ above the enter key. The tutorial I watched wasn’t completely clear with the spacing, but it looked as if he was putting a space before and after the | . If someone reading this knows for sure, please let me know.
Also, inside the “guts” of your website, you should tag every post and category too to help lead those little web-buggers straight to you. To learn more about how to do this – type in Word Press tutorials and check out the countless u-tube videos for help. Robert Wimer’s tutorials are great for beginners, and now I’ve also discovered socialmediapower.com which goes a little deeper into web creating.
Remember – you may have the greatest book or idea in the world, but if you keep it only in your little corner of the world then only your little corner will know about it. Get your brand out there!