Just learning here, so please send me a message and confirm if I’m getting this right. Okay, so SEO Quake is a good tool to have for monitoring your website as well as you competitors’. It’s easy to download and does all the work for you – except for your interpretation of the results and how to use those results. I installed SEO Quake on Chrome by clicking the appropriate box.
SEO Quake creates a ranking bar under the query you request. For instance, if I wanted to research castles and typed castles in the menu bar, google gives me 67,700,000 results, all ranked according to a complex algorithm (that changes 500 times a year) based on several things like keywords, the number of backlinks, or “votes”, and the importance of those “votes”–where they came from.
Google searches for keywords. One of the ways Google ranks pages is by how many times the keyword appears on it. Keywords in headers and titles are ranked higher than keywords on pages, but the number of keywords on the page is also important. The higher the page ranks, the higher that page will rise up in Google’s search engine results page (SERP). The best results are the first ones you see.
SEO Quake has approximately 10 ranking categories: Google pagerank; Google index; SEMrush links; SEMrush link domain; Bing index; Alexa rank; web archive age; Whois; Page source; and SEMrush rank. On some sites, I’ve seen a few more rankings, like facebook likes, twitter likes, and google+ likes.
When I type in the name of my book, No Angel – Google shows 101,000,000 results. I’m happy to say that I found No Angel on page three listed at a Google Index of 11, 800,000. Yeah, page three could be a bumper, until you compare it with all the pages past me. And when I type in my name associated with the book, of course it pops right up with an index of 2 and a page rank of 110. That means that anyone that knows me can easily find me, but it’s the future readers I’m targeting–those who have never heard of me, or my books.
So, in the meantime, I’m going to keep researching marketing ideas until I meet my goals of master marketer and best selling novelist.