Category Archives: SEO (search engine optimization)

Backlinks, or Why You Should Never Use “Click Here”

Backlinks to your website are like gold in your pocket – google uses the number of backlinks, or links from another website to yours, to rate your website. The number of links determines the “authority” of your website–they’re like “votes” … Continue reading

Posted in Anchor Text, Backlinks, Book Marketing | Tagged , , , , , | 7 Comments

Using Permalinks to Draw Traffic to your Website

It used to be that information on the internet was static and only accessible by human read, but as more and more information piled up, it became necessary to devise a way for information to be better archived and more … Continue reading

Posted in Book Marketing, Branding Author Name, SEO (search engine optimization) | Tagged , , , | 4 Comments